This is the first time in three months that I have decided to blog. There are many reasons for this but one of the most important is a rapid life transition. This site was specifically set up to track my progress through my MA in Online Journalism. So for a while after I found that I had essentially blogged myself into a corner.

Things have also changed for me geographically too. The week I submitted my final dissertation, my wife and I loaded several vanloads and transported ourselves (and an obscene amount of CD’s) to Manchester.

Of course, the process of gaining employment has been slower. I made a conscious decision whilst I was studying that I would stick to freelance for a while, do enough of that to keep me in reasonable comfort and only go for staff jobs that I really want. My wife often reminds me that this is a somewhat privileged place to be in.

So, I’ve been trying to find my footing in the Digital Manchester community – attending Social Media Surgeries and Cafes which have evolved in quite a different way to the Birmingham versions. These differences I will certainly mention and discuss in later posts. In the last few weeks I have begun to start working with the good people of Inside The M60. My progress here will also be written about soon.

I have carried work up North with me. The Birmingham City of Culture Social Media work continues not least because we engaged a sizeable amount of people during the campaign and it would be a shame to ‘disengage’ them. The Facebook and Twitter still continue to promote and celebrate the cultural delights that the city has to offer – large and small.

I’ve also begun to preach a bit of what I’ve practiced with a Visiting Lecturer role at Birmingham City University helping first year BA students understand the basics of journalism. Most recently I have also started to teach MA Magazine Journalism students of City University London how to complement their final printed production with an online presence.

If I’m honest, the most interesting full time jobs still seem to be in London and if I do find the right job maybe we’ll pack up and migrate there. For the moment however any London work is achievable due to my sister-in-law and Village Underground who have agreed to offer me a bed as long as I promise to occasionally “do something amazing” for them.

These current commutes have one definite advantage: long train journeys give me time to write. So at least once a week from now onwards I intend to reflect on what I’ve been doing. Track 23 is now on the rails…

Following a meeting with Auro and Clément at the beginning of April, I managed to sort some dates to come down and cover activities at Village Underground. Before I came down it was important to have some social media networks more sorted.

Village Underground now has a Twitter Account, a YouTube channel, and a Flickr site. I’ve also been overhauling their Facebook and Myspace presence. At the simplest level this has meant using all the logos and backgrounds so branding is carried across all elements. It also means effectively pulling content from elsewhere and thinking about re-distribution.

Raw Material
You may have noticed from my last post on Posterous that I had more plans for extra platforms. However, after I met with Raw Material I decided that this isn’t the best solution.

Raw Material will be responsible for adding content across these sites after I’ve finished and they weren’t interested in unnecessarily complicating the brand. Because I was pulling all the current channels over a hectic weekend prior to my VU residency, I did perhaps hastily name some of these sites. For example Village Underground’s Twitter identity may get changed due to ‘VillUnderLondon’ not showing up in search results. The small following built purely through re-enlivening Facebook and following Twitter mentions was also balked at and doubtless audience figures will rapidly increase in the professional hands of Raw Material. I hope it will be better than this Insight screen grab of previous Facebook Group activity.

They also particularly questioned the need to have a real presence on audio sharing platforms such as Audioboo or even Sound Cloud. Auro wanted to put mixes of club nights online but Firgas from Raw Material mentioned PRS “would be all over it.” Firgas also doubted there would be much interest in detailed musical playlists or podcasts as VU’s music doesn’t have a particular sound. Instead of creating Spotify or Last FM playlists, I added a playlist of forthcoming acts to Myspace.

We also chatted about using video clips of live performance. We decided the best decision here was to take down if asked. Any full length interviews and performances that take place in one of the Village Underground driver cabs will need a separate release form. I will post separately about this material or you’ll probably see content pop up on all the channels mentioned.

Once I’d re-located the sites and venues using my own memory of the walk (with a little help from Birmingham Music Map) and Chris Phipps himself, I firstly geolocated everything in Audioboo then inserted the information on my own map.

View Home Of Metal Birmingham Tour in a larger map

My original plan was to embed audio onto the pinpoints, but currently Google Maps doesn’t allow you to use any kind of audio player. The nearest I could achieve was to embed a YouTube slide-show into my map – click on the Town Hall pinpoint at the top of the map as an example. As I mentioned in my last post, my main objections to YouTube are its clumsiness and untidiness, it would be better if you could resize the slideshow and view it like this:

Click here to view the embedded video.

A site called Woices uses Google Maps API to embed a walk. So far the site pretty much does what I can do below, with a touch of Social Media added.

More interesting is the Infospot which allows you to customise the site and access to analytics. In addition to the normal download option it can be triggered by Geolocation for iPhone users. I’ve been playing around with a trial version which isn’t viewable to the public.

To make this customised site viewable it would cost 59 Euros a month! This would be great if I had funding for this project and there was some kind of revenue model. A more cost effective way of producing this would be to set up a map in Flash, research Geolocation and maybe build a phone application myself.

If this was to be a more permanent serious tour project, I would also need to pay Chris Phipps for the use of his material. And even ask him (and others) to talk about other venues and their experiences of Birmingham’s musical past. I would also need to consider how the newly relaunched Home Of Metal site is developing. Home Of Metal is after all a place where non-professional Heavy Metal fans can share their own experiences, memories and stories.

Finally, I need to consider how far this has moved from being a journalism project. News sites often geolocate stories and many online news projects can act as archives to preserve the past. But is recording the past, and creating and maintaining tours the responsibility of the journalist, a civic society or a historian?

STOP THE PRESS… @hadleypaul just alerted me to this beauty by @buddhamagnet

View Boobase Home Of Metal marks in a larger map

Te great thing about this is that it finds the boos by tags, so if I were to add more venues to Audioboo and tag them ‘Home Of Metal’ they would also pop up here!

Finally, I’ve created a full podcast with musical interludes to give you time to walk between pinpoints.

For added visual treats and ‘chapterisation’ why not download the enhanced podcast?
(right click, ‘save target as)

These are ‘as live’ notes from the second part of the Association Of Online Publishers (AOP) Microlocal Media Forum which took place on 9th December. At the very bottom of this post there is also a recording which caught all of Roger Green’s presentation and most of the panel discussion.

Click here for AOP’s own round up of the event or here for Paid Content’s article.

AOP Microlocal Media Forum Part 2
Presentation: Roger Green Newsquest

Speaking for himself not necessarily Newsquest (NQ)
Current media model more robust than given credit for – lots of things tried over the last few years
Nevertheless NQ now compete with zero cost players

NQ cover 150 sites who have alligence with local
Use media brands they have run through central system at local level: enablers for local people
Engaging with audience they have grown consistently
Amount of time people spend interacting
Websites but also telephone calls and texting
Westmorland Gazette: huge growth in audience significant spike when news event kicks off – ie. recent flood coverage

Big challenge= less dictating and more collaborative process
Very hard to motivate community correspondence – fill newsgathering and information gaps – channel needs to be worked hard. In Bingley, Betty Newell is the local contact works information

Involving people in more of the stories that matter, Basildon Echo (Basildon Uni Hospital story) 15 significant comments added to the story by the time it wound down 60 comments which moved narrative on
Compared to BBC local story couple of interviews were getting recycled so didn’t really engage with evolving story
NHS project attempting to bring together information – but only a few comments since 2007

Can do local without news – very brave according to RG
Almost all of it catefully integrated – geocoded – doing more than is appreciated
Newpapers to local regional media brands

Adoption of Twitter – Cover It Live
Watford Observer: @Observer_Owl
Turfed out of office and worked remotely routinely work out of cafes: cafes approve good cache from it
Get more local stories out of it
Won’t claim every editorial group as equally adept at taking on these tools
Lancashire used Twitter anti-terrorist movement via Twitter
Brighton: Jo Wadsworth leading field in terms of followers to following therefore she listens as well as talks

Tactics for Publishers
Adopt tools and use effectively
Make up own mind but don’t be disco dad: nothing that is zero cost can be sustainable – make up mind on what matters ignore everything else
Geocoding not always necessary, must be relevant to story
Observe decent analytics
Be commercial – not just about journalism even not a lot, publishing, distribution and sales
Be prepared to partner- Bloggers can be ‘upset by partner arrangements’ especially if on terms of the partner – partnerships need to behave in humble fashion
Not sustainable don’t bother: no point in a shiny local website launched by a publisher around one news event. Hardly any coverage of major news events, even worse covered better in Wall St Journal
If already have some great local media brands then maybe not worth launching at all

Two way conversation – but no-one found a decent way of monetizing e-mail
Based around popular social networks: Scope to get more out of community correspondence – open to talk to anyone ’we can help monetize that type of publishing’

Roger Green ‘Look forward to partnering or taking you on’

Q&A Discussion

Panel
David Higgerson: Trinity Mirror
James Thornett : BBC Local
Lori Cunningham Johnston Press
Roger Green: Newsquest
Paul Bradshaw: BCU Lecturer Help Me investigate

What new skills need in micro local:
LC: Curration and oversight and a two way dialogue to bring forward
JT: Curration much more aware of market out there, awareness of local personalities – less about the brand and the company more about the people themselves
DH: Much more aware of impact of what they say and way say it. Journalists more open minded about the way to tell the story
PB: Social capital – contributing to their community being a participant. Understand distribution networks. Distribution part of journo’s role
RG: Can’t really add. Listening very important skill and distribution – related links to things

Struck idea of platform how people produce outside whether it’s a priority. Predicated on whether there is a destination but the assumption people won’t go to specific site…

RG: look for places to pick up content as feeds. Most people who use sites are regular users

Paywall
LC: not one approach – it’s an evolving landscape, people are arriving through different manner. More consistent loyal users. As an experiment we’ve put 3 titles behind pay wall. Understand what dynamics are, quickest way to measure dynamic is to try it out.

Whether panel do pay to get information
LC: Wall St Journal
JT: No
PB: Bearded Magazine
RG: worth looking into Telegraph used to subscribe to Wall St Journal then Murdoch said would be free so never renewed.

Partnerships: are you going to pay for information from other sources
RG: Almost other way round with bigger companies in NQ experience. We do pay for information.
DH: Case by case basis.
LC: Fragmented network partnership which works with person.

What assurances do you have that BBC not threatening competition for local publishers?
JT: BBC local broadcasting as the state funded broadcaster are funded to deliver what the UK want. UK popular website, whole ecosystem would work together. BBC do have a sizeable audience in terms of traffic. We are in the same space, find a way to make ecosystem work.

Whether BBC are against pay wall?
LC: We have a viable parntership with BBC. But we see them as a threat. Well funded organisation coming into an area or two guys in a garage. There’s no easy path forwards.
RG: Wouldn’t add to that. Except to observe if not for BBC we’d all be working for Google.
PB: BBC if pulled out of local would be accused as ’London centric’ Needs to justify licence fee. Would like to BBC adding in certain areas. Similar to what PA doing.
DH: Would like to see BBC come good and link back to content.
JT: BBC local are county level publishing – not local on the internet. Works well for us.

Chris PA: Can you monetize atomised news?
PB: No don’t think you can. Have to look what people use news for. Distribution channels are quite high, difficult to make money no point buying in atomised news. Can’t charge for stickers in playground.
JT: BBC will look at buying picture or video.
DH: Could do better at following up people who lift content word for word. Sunday Mercury does need to chase. Maybe go after the sites that take that copy.

What about people who have blogs who don’t want to be citizen journalists still worth partnerships?
DH: Could work more closely with local sites. Exploring partnerships and what can give back. Perception that newspaper websites are nicking content from hyper local or papers considering sites are run by ‘sid nutters’ – Will Perrin.

Local versus location – is there a difference in definition?
PB: Yes. Legacy issues of local publishing. Online 3rd of audience is from outside area or people who used to live in the area. Opportunity to capitalise on that. Newspapers haven’t done a lot around monetizing ’location’.
LC: Of great interest. Looking to evolve something along these lines. Make sure syndicated commercial opportunities. Our publishing experience used to defined by geography not the case online. Bring those people together across boundaries.
JT: Trap not to fall into, unique set of location interests and personal interests spread across the country. The next step is personalisation of a set of content through mobile devices and small laptops disseminating news specific to location.

Advertising revenue stream, how demonstrate to advertisers money is well spent?
LC: Process of rolling out idea. How getting people to engage with sites how people coming to us. Thinking traditionally – build up local database not had before.
DH: Area need to explore more. Lot of advertising know going to business community. Northumberland- long ago trailing Addiply coming back time and time again. Now seeing more good than bad examples.
RG: The advertising we do carry is pretty accountable enough. Methods of selling if we were to sell for micro local.

16.50

You can right click ‘save target’ for the MP3 here or you can listen to it below.

Part one can be found here.

“Cycling to MAPS with new bike lights”

Was the first Tweet I sent out as I cycled up to Hare And Hounds, Kings Heath last night. My father-in-law had come round in the daytime and fixed my bike whilst I locked myself away in the study trying to get my head around Pixel Pipe. The up-hill pedal to the venue was an absolute pleasure. Nothing rattled for a change and I had brand new lights – one attached to my bike and another pinned to the strap of my camera bag – to guide my way.

I may have lost some of my cool by accidently leaving the camera bag flashing light on as I wandered up to the bar. But my mobile LED disco may have added further ambiance to Arc Vel’s superb set. The new solo project from the former (much missed) Grandscope member was aided by his own visuals, which according to another former Grandscope member Hydey, had taken a week and a half to pull together.

“Gutted only caught last song by Tour Eifel, quality electronica with home made visuals”

Arc Vel should have been second not first as the next act didn’t really compliment the shoegazing frug of Maps instead being a falsetto voiced navel-gazing guitar player called It Hugs Back… hmmm.

“Maps kick off with It Will Find You followed by Papercuts”

A strong start indeed, James Chapman has now employed ‘a Dane’ to add extra texture on tour. It sounds superb and the new material swims happily alongside the old. About five songs in Chapman speaks and it’s then that I realise that he’s pretty ratted.

“Maps (chap)man is smashed but septembers provide more than ample support” I Tweet.

And the fact I didn’t spot that predictive text made that message partially incoherent indicates my state too. It’s a funny situation actually that someone like Ozzy Osbourne can spend the best part of his music career off his face but live electronic acts should always be sober and serious whilst they prod away at a laptop. I blame Kraftwerk.

“At some point in the near future you’re going to choose between another pint or an album from Merch. How depressing is that?”

I Tweet before I head to the Merch store and find out that the new album is a tenner. It is signed though, and quality is worth paying for. Besides my freewheeling downhill cycle saves forking out on a taxi and is about 30 times more enjoyable.

This week, despite having a tiring day at uni, I couldn’t resist the opportunity to finally to see them unpixellated. The Belfast-based lads were supporting This Will Kill You so I went down nice and early and got myself pressed up against the barrier in an active attempt to relive my teenage years. I’ve mostly moved away from rock bands in the last 10 years but there’s something about this band that stirs the young rock beast inside me.

Only against the barrier can you see flying splinters from shattered drumsticks, the sweat dripping from bent heads onto their guitars. They band’s name might imply considered distance but the only way to watch the band up-close in full visceral effect.

Suggested Logo by Alex Gamela

This is our first real meeting for#Brum a new hyperlocal news site for central Birmingham. We’re still very much in development at the moment and we’d really like involvement, help and suggestions from non-MA Online Journalism students.

It would be great if you could comment on the conversation we had, or you can also track and make suggestions at our #Brum Wiki

You can right click ‘save target’ for the MP3 here or you can listen to it below.

BTW We got off to a poor start by not recording the first five minutes!

This has moved from my journalist archive as this is the best home for it and it’s interfering with my Silver Skins Podcast feed.

Here is the full interview with Stefan Lewandowski following a very long hack day for BCC DIY.

Other BCU MA Online Journalism coverage: Alex Gamela