The traditional perception with Birmingham is that we do plenty of creative and cultural things but we don’t like to shout about it. Cllr Martin Mullaney has pointed out several times during this City Of Culture bid that as a city we have very low levels of cultural engagement per head of population. I was determined in my role as Social Media Manager to increase engagement and prove that, given the right platform, we would shout about it.

My first day on the job involved working on the 24hour Blog run by Jon Bounds. We received a phenomenal amount of contribution to the Posterous site in a 24 hour period. Since then our engagement was spread across Facebook, Twitter and the main website.

When monitoring other shortlisted cities social media activities it was interesting to discover their bids were mainly limited to Facebook. We on the other hand had a much larger amount of Twitter followers. Today it passed the 1000 mark.

Only eight people were allowed to present the Birmingham’s case to the judging panel in Liverpool, we wanted to increase our presence. Birmingham had plans to take a Battle Bus which would stage cultural flashmobs around Liverpool on the day.

Public Relations Manager Geoff Coleman mentioned doing something similar to 24hour blog and I pitched the idea of using Cover It Live as a scrolling commentary which could be displayed ‘in the room’. It was important to gather all the different threads across multiple platforms. I also thought it was an ideal opportunity to make a virtual event out of our final submission. I passionately stated at the time,

“Can I just say that Birmingham’s strength as a digital city is one of our greatest assets and it would be doing ourselves a great disservice not to do something really innovative.”

I’m pleased to say that it was a success, there were around 900 messages of support over the period, and the Council Site where Cover It Live was embedded reported a spike of over 1000 unique users.

@Katchoo has blogged about what it was like to be involved in the event. A point well made was that it wasn’t just the usual people mentioning the same things. The real success of the event came from the variety of comments, the amount of people involved and the many cultural things Birmingham offers. We’re a culturally rich city that deserves recognition. And for once we really shouted about it.

Below are all the interactions that took place on the day.

This live blog was also embedded on the Council website

People either logged into the site or used the hashtag #intheroom. Here’s a word cloud of the hashtag courtesy of @cmc1985.

I also blogged about the day here.

Since last semester I’ve been thinking about designing a game called Spaghetti Junctions.

Following a few experiments in other areas, including trying to wrangle with Ruby On Rails, I’ve finally bitten the bullet and attempted to get a prototype running on Wordpress.

I’ve adapted the platform for my needs, without much technical knowledge. Credit for using Wordpress must be given to Jon Bounds who suggested the idea. I had been concerned that I might be giving away too much by letting people ‘behind the scenes’ but I didn’t realise how much control I could have over what I can display and what options are available to users.

I’ve installed various plugins which have allowed me to enhance the experience. Firstly I’ve put Ultimate Google Analytics in place so that the back end doesn’t get bogged down in the built in stats. Secondly, I’ve installed a Countdown Timer so that I can create round times and therefore maintain interest through levelling (for the purposes of this test period this isn’t set). And I’ve installed WP-Tables Reloaded to create a scoreboard.

At the moment this score board is a manually updated CSV, Excel sheet with the calculation boxes deselected. It’s uploaded but I don’t think it will take too much trouble to make this more ‘live’ by running this through a more automated Google Doc. At the moment I’m having some issues with it being able to correctly parse this data. If anyone has some tips it’d be much appreciated.

I’ve also tried a lot of mapping plugins. The easiest for users to use in a post is WP-Geo however although I can activate polylines I want to be able to use them to display specific Spaghetti Junctions. This is one of the main points of the game. I’ve got a feeling I might need to delve into JQuery. One alternative solution I thought of was exporting the everything into my own Google Map and then manually adding. Is this possible?

I’m now using a very versatile plugin called Geo Mashup which allows me to add polylines it by marking it in the categories. I can also download the KML. However it still fairly manual.

“Manual” is a keyword here. And this is my main obstacle to overcome if I was to make this in anyway scalable. If there was some way of automating the review process so that the facts or myths could be approved via rating might be some solution to having an all seeing ‘Chinnmaster’. Also I need to work out a way of further automating the score process. I suspect the answer might lie in Ruby On Rails. At least I’ve made a start!

So here is Spaghetti Junctions. Please play it and let me know what you think so far.

I took with me 2 Kodak Zi8s and a Flip, my Dictaphone and an SLR camera. I was very happy with the material I shot. My first catch was Marques Toliver performing In The Cab. We were able to grab him between soundchecks and take him to the drivers cab of one of the tube trains on the roof. After his interview he performed an exclusive song. I shot this on all three cameras but put a quick rush on YouTube.

Click here to view the embedded video.

This was in the hope that it would upload before the gig and maybe encourage people to come. However, it was shot in HD and cutting, rendering and uploading the clip took from around 5:30pm to 10:30pm. People were able to look at it after the gig and next day though, especially when Marques posted the video to his site. At last count this had 124 views. It’s worth noting with the free Vimeo account I couldn’t even upload the full Marques Toliver interview and instead I just broadcast the song.

Click here to view the embedded video.

It makes me wonder how much extra value there is in uploading a cut between 3 cameras a strong piece can stand alone? I also interviewed Kyp Malone – but this needs more editing, another lengthy process. It’s taken me 4 hours to convert the two Kodak files to MP4 and now I’m sitting waiting for it to load into Sony Vegas. (started 16:20, an hour later just 5% into material)

I spent the following day uploading my favourite Kyp Malone excerpts onto YouTube and with the help of a dedicated fan I was also able to rename them.

Click here to view the embedded video.

I’m in a dilemma about using video. Inevitably it is much better quality in HD, compare the clip above with the Flip clip below for example.

Click here to view the embedded video.

It does take considerably longer to put the HD stuff edited and online. The best practice might be to work out what can be uploaded instantly and do the more time draining stuff later on. When I put the Kyp Malone interview online, I’ll aim for as professional level as possible, and include idents and credits.

Next time I want to concentrate on chunking the material whilst I record it and spend more time thinking about processing the clips as I’m recording them. In future I will shoot 2-3 minute chunks and try to start or finish on the musical bar!

Tuesday was spent mainly filtering, editing and uploading Kyp Malone material and resizing and uploading pictures to Flickr. I was also able to grab an audio interview with Rosie Thomas from Collaborative Dance Experience. There wasn’t an awful lot to photograph at the ‘get in’ so instead Rosie gave me performance and production shots, which I quickly made into a 3 minute slide show. This was then published on YouTube and the Facebook fan site in time for their performance and maybe drive interest and audience.

Click here to view the embedded video.

Next time, I’d make the compilation of the slideshow a priority. This is simply because a slide show is the quickest way of publishing mixed media online, especially in upload terms.

Conclusion
Overall, I had an enjoyable few days experimentation which included a lot of variety. Having first hand experience of life working at Village Underground was the best way to explore and utilise the in house resources.

It’s fair to say that I did most of the work solo. I was concentrating on experimenting myself and didn’t want to lead, although I was grateful for help from my sister in law. Next time I will have a clearer idea and better contingency plan in place for speeding up the process, using people from VU and providing good content quickly.

At the moment, we’ve got our sights set on covering Kate Nash’s performance, depending on what her management think of the material we’ve produced so far!

Following a meeting with Auro and Clément at the beginning of April, I managed to sort some dates to come down and cover activities at Village Underground. Before I came down it was important to have some social media networks more sorted.

Village Underground now has a Twitter Account, a YouTube channel, and a Flickr site. I’ve also been overhauling their Facebook and Myspace presence. At the simplest level this has meant using all the logos and backgrounds so branding is carried across all elements. It also means effectively pulling content from elsewhere and thinking about re-distribution.

Raw Material
You may have noticed from my last post on Posterous that I had more plans for extra platforms. However, after I met with Raw Material I decided that this isn’t the best solution.

Raw Material will be responsible for adding content across these sites after I’ve finished and they weren’t interested in unnecessarily complicating the brand. Because I was pulling all the current channels over a hectic weekend prior to my VU residency, I did perhaps hastily name some of these sites. For example Village Underground’s Twitter identity may get changed due to ‘VillUnderLondon’ not showing up in search results. The small following built purely through re-enlivening Facebook and following Twitter mentions was also balked at and doubtless audience figures will rapidly increase in the professional hands of Raw Material. I hope it will be better than this Insight screen grab of previous Facebook Group activity.

They also particularly questioned the need to have a real presence on audio sharing platforms such as Audioboo or even Sound Cloud. Auro wanted to put mixes of club nights online but Firgas from Raw Material mentioned PRS “would be all over it.” Firgas also doubted there would be much interest in detailed musical playlists or podcasts as VU’s music doesn’t have a particular sound. Instead of creating Spotify or Last FM playlists, I added a playlist of forthcoming acts to Myspace.

We also chatted about using video clips of live performance. We decided the best decision here was to take down if asked. Any full length interviews and performances that take place in one of the Village Underground driver cabs will need a separate release form. I will post separately about this material or you’ll probably see content pop up on all the channels mentioned.

I was also talked through the early stages of Ruby and given a book on Rails by @budhhamagnet whilst at Ruby In The Pub. Although I know I’ve got a steep hill to climb I think I might be able to develop something even better.

In preparation for International Dance Festival frolics Chris Unitt has alerted me to the possibilities of playing around with augmented reality app Layar. Keep an eye and ear out for more developments…

In the mean time you may not have spotted the enhanced podcast, with pictures in iPod or iTunes or just a nice sound tour for everyone else. Download the enhanced podcast here. Or the normal MP3 here.

A bug bear I have about Birmingham is creativity occurs on the fringes of the city, and often this can make us appear self deprecating. It’s almost as if were embarrassed by our artists so we push them to the outskirts. Don’t get me wrong, I’m behind the redefined Eastside. In fact I wrote the brochure’s main copy. But where I struggled was working out how to make art accessible and appealing in description, without appearing to trivialise or belittle ‘the art.’ A picture paints a thousand words, I just wanted people to visit Eastside and make up their own minds. Hopefully, many will this weekend.

The great thing about CiB shop’s centrality is that people can check it out, with very little effort. If this shop was based in Digbeth, for example, they wouldn’t have a fraction of the footfall. Take a look at this large and diverse mix of people in this 30 minute sample (recorded by me at 11am on a Thursday).

Click here to view the embedded video.

Okay, Pete Ashton in particular acknowledges it’s “in a shopping centre” so there are a few pieces that might be too leftfield for this consumer-centric audience. But its strong centre-stage presence is great exposure for all artists adorning the walls and shelves. And intrinsically Created In Birmingham features independent artists creating original pieces.

Besides wouldn’t it be great if when the City Of Culture judges get off the train and the first place they pop into is this shop?

Once I’d re-located the sites and venues using my own memory of the walk (with a little help from Birmingham Music Map) and Chris Phipps himself, I firstly geolocated everything in Audioboo then inserted the information on my own map.

View Home Of Metal Birmingham Tour in a larger map

My original plan was to embed audio onto the pinpoints, but currently Google Maps doesn’t allow you to use any kind of audio player. The nearest I could achieve was to embed a YouTube slide-show into my map – click on the Town Hall pinpoint at the top of the map as an example. As I mentioned in my last post, my main objections to YouTube are its clumsiness and untidiness, it would be better if you could resize the slideshow and view it like this:

Click here to view the embedded video.

A site called Woices uses Google Maps API to embed a walk. So far the site pretty much does what I can do below, with a touch of Social Media added.

More interesting is the Infospot which allows you to customise the site and access to analytics. In addition to the normal download option it can be triggered by Geolocation for iPhone users. I’ve been playing around with a trial version which isn’t viewable to the public.

To make this customised site viewable it would cost 59 Euros a month! This would be great if I had funding for this project and there was some kind of revenue model. A more cost effective way of producing this would be to set up a map in Flash, research Geolocation and maybe build a phone application myself.

If this was to be a more permanent serious tour project, I would also need to pay Chris Phipps for the use of his material. And even ask him (and others) to talk about other venues and their experiences of Birmingham’s musical past. I would also need to consider how the newly relaunched Home Of Metal site is developing. Home Of Metal is after all a place where non-professional Heavy Metal fans can share their own experiences, memories and stories.

Finally, I need to consider how far this has moved from being a journalism project. News sites often geolocate stories and many online news projects can act as archives to preserve the past. But is recording the past, and creating and maintaining tours the responsibility of the journalist, a civic society or a historian?

STOP THE PRESS… @hadleypaul just alerted me to this beauty by @buddhamagnet

View Boobase Home Of Metal marks in a larger map

Te great thing about this is that it finds the boos by tags, so if I were to add more venues to Audioboo and tag them ‘Home Of Metal’ they would also pop up here!

Finally, I’ve created a full podcast with musical interludes to give you time to walk between pinpoints.

For added visual treats and ‘chapterisation’ why not download the enhanced podcast?
(right click, ’save target as)

The thing is I know Vimeo is generally considered the better platform, especially for aesthetically sensitive designers but it appears my allocation only allows me to upload on HD package a week. And besides YouTube now offers unlimited HD. For standard Vimeo there’s a cap at 500Mb. Here’s the two clips together, see if you can really spot the difference. For extra fun play them together.

Click here to view the embedded video.

Click here to view the embedded video.

For my MA Online Journalism I’m conducting a Production Lab placement with Village Underground, London. Following the last group Skype meeting, I thought it would be useful to do a case study on a venue that already has its online presence sorted. I managed to arrange a face to face meeting with Maryam Ashgari from the Barbican, a 28 minute edit of the meeting can be listened to below.

But if you don’t have half an hour to spare here are my conclusions.

Website
The Barbican website in its current state has been running for 9 months so it is a relatively new introduction. Maryam is still monitoring the success of her online experiments – the social media and content production process is still evolving. The main website now highlights and flags up a range of things that come up under the broad Barbican umbrella and it is also Maryam’s job (in conjunction with an intern) to maintain other social media and keep a unified presence – their approach isn’t too rigid or dictatorial in tone or structure.

Conclusions: Village Underground is not such a large arts centre but a unified presence still needs to be maintained across all third party sites. I also discussed tone on these different sites, Maryam said (around 16 minutes) there is not really a discernable difference in register anymore. However, the main website draws from press releases so there’s slight difference in style. The Barbican’s tone across other social media is fairly “rough and ready”. In Village Underground’s case I don’t think there needs to be a register change.

Facebook
Myspace is no longer really used by The Barbican and now their Facebook site is their social media hub. Maryam talked about the importance of reacting to the community and answering any questions they had claiming “If you don’t react you lose your audience.” She also mentioned posing questions or running small competition helped people interact with the site and gave them a reason for visiting. She also talked about the importance of not bombarding the audience via the Facebook mailing list.

Conclusions: Although Village underground has a Facebook group site it’s not very well maintained, comparing it to Barbican’s Facebook in conjunction with these tips will really help keep an audience on the Facebook site interested and engaged.

Twitter
Barbican have only had a presence here for the last 6 months or so but already it has proved successful. According to their analytics they rank in the top 30 arts organisations in the world (6:30 minutes in). The tone on Twitter is even more informal and the conversational currency is fun. They have also played around with the form, recently conducting a successful Q&A with a renowned violinist Sara Chang. They capitalised on this event by taking photos and putting it on the Flickr site..

Conclusions: Twitter needs to be set up and taken seriously, we chatted about it being a potential drain on resources. Maryam keeps this in check and only really responds to Tweets for an hour in the morning and afternoon. This is encouraging as there were concerns raised at the Skype meeting that Twitter would take up too much time.

Last FM
Interestingly someone outside of the Barbican staff started a Last FM presence and still maintains the site, updating the playlists, radio and events. According to their Google Analytics Last FM is one of their most successful sites for converting into ticket sales.

Conclusions: I hadn’t even thought of using Last FM. It makes even more sense to compile a playlist and presence for Village Underground as it stages quite a lot of music events. It might also be good to get favourite tracks they think represent Village Underground, or even ones that they play whilst working in the office and studio.

YouTube
TheirBarbican Channel has gained an incredible amount of recognition due to video footage of their most recent installation by Celeste Boursier featuring bullfinches roosting on a guitar and amp. Although the footage was shot somewhere else and had previously had 2,000 hits, it was re-editted by Barbican staff and succeeded on their channel, receiving over 600,000 views.

Also interestingly the PR team put YouTube links in their press releases and this also created the buzz around this video. They have also just started a Vimeo account, the content is the same as YouTube but Vimeo is preferred by designers. This preference was also expressed by the Village Underground designer at the last Skype meeting. Maryam is currently looking at Tube Mogul, a service that automatically puts the same content across different third party video sites. At the moment this is a paid for service.

Conclusions: Village Underground needs a Channel, there is plenty of material floating around YouTube but if it is brought into a channel it makes it easier to use and monitor. Video needs also needs to be be promoted creatively, once you point the public or press to the site the video speaks for itself. Maryam also mentioned she wanted to encourage more of a “rough and ready” approach to video. It’s all very well having polished bits of video but the public want to also see exclusives, voxpops and behind the scenes action. These can all be readily done with Village Underground.

Flickr
Barbican have a broad array of press shots, amateur snaps and even flip footage on their Flickr site. Much of Maryam’s work is concerned with encouraging people to tag them up properly. Correctly tagged, the images will also show up on the Barbican site’s Flickr gallery, the Facebook Flickr widget and Twitpics. Maryam talked about how Flickr is helping to bring all three main sites together.

Conclusions: Pretty much the same as YouTube conclusions, there are pics out there they just need pulling together.

Blogging
There was some talk about encouraging blogs for certain projects but it very much depends on personality. I raised the point about what I’d noticed with the Liverpool Philharmonic blog, successful because the Chief Conductor Vasily Petrenko is charismatic with devoted fans. Maryam mentioned that person who blogs must be used to doing it, you can’t force people to blog.

Conclusions: no progression from the notes I made under ‘Text’ in my first stage research.

Podcasts
Only a few podcasts have been produced so far but they have already gained recognition. The Barbican team have been told by iTunes that they might be mentioned in next month’s Store Picks section. Obviously, the focus is mainly on music but Maryam would like to start producing podcasts for other departments, particularly theatre and maybe even visual arts (discussion!)

Conclusions: Podcasts might be too time consuming for the limited time that I am able to help Village Underground. However, given the right training they are fairly easy to produce, maybe this is an element that can be introduced if an internship were to happen. I could quite easily train someone to produce decent audio.

All In The Analysis
Maryam has many success stories to tell about her approach to online. Most importantly though, Google Analytics are key to measuring and proving that success to others. I need to chat to Jowan the web designer about what analytics are in place and to strengthen and consolidate them. What is clear is that there are quite a few social media bits already started by both the Village Underground and members of the public. Plenty of archive material already exists. For my project I need to organise these parts and create a strategy for going forward.