Category Archives: Mobile

Saatchi mobile marketer: Mobile web is better value than apps

By dandavies23 | Published: May 24, 2011

We all know that mobile is a rapidly evolving marketplace packed with plenty of sleek shiny gizmos – but it’s all too easy to be dazzled by the newest toy and forget the basics. James Hilton, joint managing director of M&C Saatchi Mobile, says commercial success comes from creative and effective communication – and you [...]

Posted in Mobile | Tagged James Hilton, M&C Saatchi Mobile, Mobile, Saatchi, TheMediaBriefing | Leave a comment

#MobileMedia11: Screen Digest analyst – use mobile as an extra incentive to your audience

By dandavies23 | Published: May 16, 2011

This is part of a series of articles ahead of our conference Mobile Media Strategies 2011, taking place on June 14. If you were to ask Screen Digest senior analyst Ronan de Renesse the best price is for an app, he doesn’t consider the answer for very long: “Free”. Giving apps away is still the [...]

Posted in Mobile | Tagged Ronan de Renesse, Screen Digest, Screen Digest Ltd | Leave a comment

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